We scratched the usual manila folders and ballpoint pens and to create a brand strategy that represents Element Pointe’s identity and values.When designing Element Pointe’s website, we were diligent to effectively communicate its unique qualities through clear and sharp design. Bottles poppin at LIV Nightclub, Jaden Smith roaring Pr Crisis Communication Miami “I AM JUST AN ICON LIVING,” voices lost and bodies bouncing as Future takes the mask off at E11EVEN Miami – our job: take this weekend in the Magic City and make it F**KING IMMORTAL.
Irie Weekend stands as both the Irie Foundation’s signature annual fundraiser and one of South Florida’s most buzz-worthy and highly anticipated weekends of the year. We marked this special 15th annual celebration as “Triumph XV” to honor Pr Crisis Communication Miami the DJ’s hard-working past and point eyes to an invigorating future.In creating Triumph XV’s identity, we were inspired by the duality and momentum that surrounded us – past and present, trend, and legacy. Amid the party madness unfolding hour after hour, we wanted to tell a story made up of countless intimate layers, each based around the treasured raw ingredient of hard work.
We aimed to infuse the event with a sense of “we made it,” along with a remembrance of Irie’s long road to triumph.“A dead sport” – this is the label widely placed upon the historic 1 1/4 ovals, a horse racing legacy deeply woven into the fabric of American sports and entertainment. What was once a race-day culture infused with an unparalleled passion and patronage is now considered passé and E-commerce South Florida obsolete as 200 years of tradition have driven people away.The Stronach Group, a leading name in American thoroughbred racing, partnered with us to develop 1st.com and highlight their new image and dialogue.
For the majority of people, the word lobbyist brings a great deal of confusion and aversion. Unless you work or have worked in this realm, you most likely belong to the group that associates lobbying with something mysterious, puzzling, unattractive, or too political to get involved in. Diversely, lobbying is a strategy too important for business owners to ignore as it allows their voices to be heard at all levels of government. For Ballard Partners, we Digital Marketing Miami developed an identity aimed at transcending the usual perceptions of lobbyists by going beyond the laws and politics to connect with business owners at a human level.
In developing the website for Ballard we knew content was imperative. We flew to eight cities across the country to take in-person headshots of all key employees. We believed this level of candor and attention to detail was critical in our efforts to humanize the firm. In changing Ballard’s tone of voice, we were careful to develop a style that spoke more honestly and directly to business owners while still communicating the intricacies of Ballard’s offering. Ballard’s new website, now sleek and polished, stands out in an industry that tends to intimidate business owners with over-complicated jargon and a government feel.
